How We Design ~ Step 1: GoalsThe first step in designing your web site is to understand the exact goals you have in mind for your site. If, for instance, you are selling a tangible product then the goal would be a site that has your product listings, pictures, descriptions, prices and shipping information in an online catalog. The end goal being a web site enabling the consumer to easily view, gather information about and then purchase these products online (E-commerce). In addition to these basic goals, there is the more far reaching and highly important goal of determining how this site will fit in with your marketing strategy. All these facts are formulated in a design layout that describes the fundamental business strategy behind your web site. In essence, we want to ensure that we, as the web site design team, fully understand what is required to satisfy our clients ultimate Internet and marketing goals. |